Back to Basic principles II: Rules of design with Color Page
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As a custom, you utilize creative elements and concepts to help create beautiful and effective designs. This series will make you more alert to what those design guidelines are and ways to utilize them to make your designs even better!
Coloring Web page and the concepts of design
Coloring Page is one of the most original types of artistic expression. Going in the past to the prehistoric times with the Lascaux Caves (a few of the first documented human Coloring Webpage), Coloring Web page is practiced in all cultures all over the world and has been for hundreds of years. To keep it simple, we’ll showcase 19th and 20th century expressions showing ways to position the elements and principles of design to work.
The concepts of design are:
- Proportion and scale
- Repetition and pattern
- Unity and harmony
Balance is one of the most intuative and complicated design basic principle. It is the way the designer creates a feeling of equilibrium in a design, by the way the objects in the design are arranged. You will discover three major types of balance:
- Symmetrical/Formal Balance is when elements sit in such a way that two halves of the look (whether vertical or horizontal) are mirrors of each other – both edges have the same weight. Its created around a central range that bisects the look into two different halves.
- Asymmetrical/Casual Balance is when elements sit so that there is an uneven circulation of weight
- Radial Balance is when elements sit consistently around a central point
Percentage and Scale
The juxtaposition of elements of different sizes, or proportions, in just a masterpiece of design helps create a feeling of scale. Range can be utilized for multiple results – whether to show a sense of space and depth or even to help produce a dominant center point.
An enormous part of fabricating depth within an image, and interest in a piece, is to apply multiple contrasting elements – or different elements set side by side. This is done with color, form, size or surface.
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Repetition and pattern
The usage of the same or a similar element repeated over and over can give a work a sense of movements or composition. Where an component is comparable enough and repeated often enough, it can create a pattern.
Unity and harmony
The combo of similar elements creates an visually pleasing overall effect. While plenty of design elements are different, a prominent unity created by commonalities in color, routine, surface or other elements makes the painting or design feel harmonious.
Translating to graphic design
Designer Bearbrick implements many of these guidelines in his web design for Bright Austin Interiors.
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Bearbrick uses percentage and scale to set-up asymmetrical balance. Components of different size and form are positioned on a page never to mirror each other but to balance each other out. He creates distinction in the juxtaposition of colorful elements against a white background.
Repetition is employed in the setting of the circles. This causes the viewer’s vision to go between elements in order to impart the information the client needs the viewer to see. At exactly the same time, pattern is utilized as a refined detail in this group designs (in the blossom routine of the “about us” button as well as the repeated lines circling other rounded elements) in order to make interest – so that the design can be simple without being boring.
And while different components of the site find the user’s eyes at differing times, the feminine style of the elements and the use of color make the website appear totally harmonious. The design has motion, depth, interest and brings the user’s eyes to the main information on the site – it’s a great example of a successful design.