Back to Basic principles II: Guidelines of design with Color Page
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As a artist, you utilize creative elements and guidelines to help create beautiful and effective designs. This series will make you more aware of what those design rules are and how you can employ them to make your designs better still!
Coloring Page and the rules of design
Coloring Site is one of the very most original varieties of artistic expression. Going in the past to the prehistoric times with the Lascaux Caves (some of the first registered human Coloring Webpage), Coloring Webpage is practiced in every cultures across the world and has been for more than 100 years. To keep it simple, we’ll showcase 19th and 20th century expressions showing how you can position the elements and guidelines of design to work.
The ideas of design are:
- Percentage and scale
- Repetition and pattern
- Unity and harmony
Balance is one of the most intuative and complicated design basic principle. It is the way the musician creates a sense of equilibrium in a design, by how the objects in the look are arranged. You can find three major types of balance:
- Symmetrical/Formal Balance is when elements are positioned in such a way that two halves of the look (whether vertical or horizontal) are mirrors of the other person – both factors have the same weight. Its created around a central range that bisects the look into two different halves.
- Asymmetrical/Informal Balance is when elements sit so that there is an uneven distribution of weight
- Radial Balance is when elements are positioned evenly around a central point
Proportion and Scale
The juxtaposition of components of different sizes, or proportions, within the masterpiece of design helps create a sense of scale. Size can be utilized for multiple effects – whether to show a feeling of space and depth or even to help create a dominant focal point.
A huge part of fabricating depth within an image, and affinity for a piece, is by using multiple contrasting elements – or different elements set side by side. This is finished with color, form, size or consistency.
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Repetition and pattern
The use of the same or an identical element repeated over and over can give a work a sense of activity or structure. Where an element is comparable enough and repeated often enough, it can create a design.
Unity and harmony
The mixture of similar elements creates an visually pleasing overall impact. While plenty of design elements will vary, a dominant unity created by similarities in color, design, feel or other elements makes the painting or design feel harmonious.
Translating to graphic design
Custom made Bearbrick implements all of these ideas in his web design for Bright Austin Interiors.
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Bearbrick uses percentage and scale to generate asymmetrical balance. Elements of different size and condition are positioned on a page never to mirror the other person but to balance each other out. He creates contrast in the juxtaposition of colorful elements against a white backdrop.
Repetition is employed in the positioning of the circles. This pushes the viewer’s eye to move between elements to be able to impart the info the client desires the audience to see. At the same time, pattern is utilized as a understated aspect in this group designs (in the blossom design of the “about us” button as well as the repeated lines circling other round elements) to be able to generate interest – so that the design can be simple without having to be boring.
And while the different elements of the web page find the user’s eye at differing times, the feminine design of the elements and the use of color make the site appear completely harmonious. The look has motion, depth, interest and brings the user’s eyes to the most crucial home elevators the site – from the great example of a successful design.