Back to Essentials II: Rules of design with Color Page
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As a custom made, you utilize artistic elements and ideas to help create beautiful and effective designs. This series can make you more aware of what those design rules are and how you can employ them to make your designs even better!
Coloring Web page and the ideas of design
Coloring Webpage is one of the most original forms of artistic expression. Heading in the past to the prehistoric times with the Lascaux Caves (some of the first documented human Coloring Site), Coloring Web page is practiced in every cultures all over the world and has been for hundreds of years. To keep it simple, we’ll show off 19th and 20th century expressions showing ways to put the elements and ideas of design to work.
The principles of design are:
- Percentage and scale
- Repetition and pattern
- Unity and harmony
Balance is one of the most intuative and complicated design basic principle. It is the way the designer creates a feeling of equilibrium in a design, by the way the objects in the look are arranged. You can find three major types of balance:
- Symmetrical/Formal Balance is when elements are positioned so that two halves of the design (whether vertical or horizontal) are mirrors of one another – both edges have the same weight. Its created around a central series that bisects the look into two different halves.
- Asymmetrical/Informal Balance is when elements are positioned so that there is an uneven distribution of weight
- Radial Balance is when elements sit equally around a central point
Proportion and Scale
The juxtaposition of elements of different sizes, or proportions, inside a masterpiece of design helps create a sense of scale. Size can be utilized for multiple results – whether to demonstrate a sense of space and depth or to help build a dominant focal point.
An enormous part of fabricating depth within an image, and fascination with a piece, is to apply multiple contrasting elements – or different elements set hand and hand. This is done with color, form, size or consistency.
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Repetition and pattern
The use of the same or an identical element repeated over and over can give a work a sense of motion or composition. Where an element is comparable enough and repeated often enough, it can create a design.
Unity and harmony
The mixture of similar elements creates an visually pleasing overall result. While lots of design elements are different, a dominant unity created by commonalities in color, pattern, consistency or other elements makes the painting or design feel harmonious.
Translating to graphical design
Designer Bearbrick implements all of these key points in his web design for Bright Austin Interiors.
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Bearbrick uses percentage and scale to create asymmetrical balance. Components of different size and shape sit on a page not to mirror each other but to balance each other out. He creates distinction in the juxtaposition of brightly colored elements against a white track record.
Repetition is utilized in the setting of the circles. This pushes the viewer’s eyesight to go between elements to be able to impart the info the client desires the viewer to see. At the same time, pattern is utilized as a delicate details in this group designs (in the blossom structure of the “about us” button as well as the repeated lines circling other rounded elements) in order to generate interest – so that the design can be simple without being boring.
And while the various elements of the site find the user’s vision at different times, the feminine style of the elements and the utilization of color make the site appear completely harmonious. The design has movements, depth, interest and brings the user’s sight to the main home elevators the webpage – it’s a great example of an effective design.